Looking for the Best Furniture Manufacturing Companies – Brands in India as a part of your home or office modification or decoration? Here is one of the top Furniture Manufacturing Companies, which offers best class and lasting furniture products. They offer various tables, kitchen furniture, bedroom furniture, living room appliances and other furniture.
If the mention of Nilkamal reminds you of something, it will probably be economical, sensible and stackable plastic chairs and not swish lifestyle stores. But that’s what Nilkamal’s focus has been for a while now, even as it seeks to build a bigger market for its core business of moulded plastic furniture by leveraging these stores.
Called @home, the stores are large-format and stock stuff for the house – coordinated furniture for the bedrooms and living rooms, and some home accessories as well, mostly sourced and imported from other companies. Nilkamal has tied up with Sleek, a Mumbai-based modular kitchens company, to equip customers’ kitchens. @home also offers a computerised service for customers to plan the look of their homes with merchandise bought there.
Why Nilkamal is India’s favourite furniture?
Nilkamal has spent Rs. 50 crore on the retail business and will invest Rs. 75 crore more in the next three years. On an average, Rs. 2.5-3 crore is being spent on setting up each store, including the deposit, inventory and interiors. Nilkamalis the top manufacturer of plastic moulded furniture, with 33 per cent market share. The company has beaten the trend of stagnation in the industry and kept growing in value and volume. It also makes crates to transport products and materials, and has a 60 per cent share of that market.
As for the new business division of retail, Nilkamal expects a Rs. 70-crore turnover from its retail business by March 2008. It expects the business to contribute over Rs. 350 crore by 2010. The group turnover is expected to touch Rs. 750 crore by the end of the financial year. This, coupled with its furniture, accounts for the bulk of the turnover. The company has made a foray into the real estate business but its main focus is its core business of plastics and now, retail.
Nilkamal has tied up with ICICI Bank and HDFC bank for customers to avail themselves of personal loans to buy the products on offer. @home aims to be a one-stop shop for everything, barring the bathroom, in the house.
It has employed 600 people in its retail venture, an average of 30 to a store. And it has already implemented SAP, which most retailers haven’t yet done.
@home meets customers’ needs on three levels: they want readymade furniture, without the hassle of going to a carpenter; they want functional, sturdy stuff; they want aesthetics. Nilkamal has very smartly offered a wide range and conveniently located it in malls with good branding and service. Nilkamal already has consumers’ trust (for its plastic furniture) and there is thirst among them for better home solutions, so trust and thirst will make a good combination.
About five years ago, Nilkamal had initiated a move in this direction – it tied up with its distributors to set up 300-400 sq. ft. exclusive outlets called Home Ideas to showcase its range of plastic furniture. There are 24 such outlets but the company plans to expand. There are 800 main distributors for Nilkamal’s furniture, which is in turn distributed to more than 15,000 outlets.
However, for now, Nilkamal is determined to be at home wherever it sets up shop.
Nilkamal is one of the famous and trusted brands in India and also is the largest producer and processor of plastics in Asia. So it is needless to say about the quality of their work and their products. They manufacture different style of chairs and other plastic products which are used in India. They have their units spread across the country. So Nilkamal have also got into the online business portal selling their chairs online thereby making an expansion in their business and making it huge there.
Online business is something which is growing at a pace beyond expectation. The online sale has seen increased market and so many companies are trying to make their products available online. So buying Nilkamal plastic chairs online has become very simple that today they are made available throughout the country. With just a click of a button you can buy nilkamal chairs indiaonline. In the online platform you also can get to see a lot more variety of chairs than what you can actually see in a physical store. You can buy nilkamal chairs indiaonline through debit and credit cards and also there is cash on delivery option which makes things easier and comfortable for the customers as the payment can be made once the customer receives his product. So buy nilkamal chairs indiaonline, opt for online service and order your favourite Nilkamal chairs now.